Question 26

Question

Question 26
1
Point
Read the sentence below and choose the correct answer from the options provided.

A company decides to use celebrity endorsements to promote their new product line. What is a potential benefit of this approach?

Enhanced brand image and reach due to the celebrity’s follower base.

Reduced need for other forms of social media engagement.

Direct engagement with customers to understand their preferences.

Increased product credibility through real, relatable user testimonials.

Answer 1

The correct answer is:

Enhanced brand image and reach due to the celebrity’s follower base.

Using celebrity endorsements typically allows companies to leverage the celebrity's popularity and follower base, which can enhance the brand's image and reach a wider audience.