Multiple Select Question

Question

Select all that apply

Data and information are of no use to the marketing researcher until which two of the following have been done?
Multiple select question.

The data have been translated into logical findings.

The information has been carefully analyzed.

The results have been used to predict relative position compared to competitors.

The results have been compared to another period, such as last year.

Answer 1

The two options that apply to the statement "Data and information are of no use to the marketing researcher until" are:

1. The data have been translated into logical findings.
2. The information has been carefully analyzed.

These two steps are crucial for transforming raw data and information into actionable insights that can inform marketing decisions.