Multiple Select Question

Question

Select all that apply

Key characteristics of the maturity stage are which two of the following?
Multiple select question.

Many new competitors enter the market.

Buyers enter the market at a rapid pace.

Intense competition on price occurs.

Revenues begin to increase rapidly.

Marketing costs are directed at holding market share.

Answer 1

In the maturity stage of a product life cycle, the key characteristics are:

• Intense competition on price occurs.
• Marketing costs are directed at holding market share.

The other statements typically describe the earlier stages of the product life cycle, such as growth or introduction.