When designing a supply chain that meets customer requirements and aligns with strategy, the two goals that firms typically try to achieve are:
- to be more efficient
- to be more responsive
These goals help ensure that the supply chain operates effectively and can adapt to customer needs and market changes. "To be less connected" is not a goal in supply chain design, and "to be more personalized" may be important in certain contexts, but it is not typically a primary goal in supply chain strategy.