Questions and answers by

Coco

Questions (1,046)

Multiple Choice QuestionCash discounts are offered because they encourage customers to Blank______. Multiple choice question.
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Multiple Choice QuestionA firm's goal in offering a trade discount is to Blank______. Multiple choice question. encourage
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Fill in the Blank QuestionFill in the blank question. discounts are price reductions offered on products to stimulate purchasing
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Fill in the Blank QuestionFill in the blank question. Kroger has a new pricing special that states if the customer buys five
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Multiple Choice QuestionSetting different prices for products depending on individual buyers and purchase situations is called a
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Fill in the Blank QuestionFill in the blank question. Reductions in unit costs for a larger order are known as discounts.
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Matching QuestionMatch each type of discount with the motivation for offering it. Drag and drop application. quantity discounts
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Fill in the Blank QuestionFill in the blank question. A(n) pricing policy allows for more responsiveness to demand, cost, and
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Multiple Select QuestionSelect all that apply Which of the following are important types of discounts for marketing strategy?
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Multiple Choice QuestionWalgreens uses a Blank______ policy in selling Oral B toothbrushes whose price offers no variation for
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Multiple Choice QuestionAccording to critics, which of the following may be a negative outcome of a dynamic-price policy?
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Multiple Choice QuestionOne-price and flexible-price are the two options when choosing a price Blank______. Multiple choice
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Multiple Select QuestionSelect all that apply Select all of the following that are common approaches to setting an approximate
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Multiple Choice QuestionSetting different prices for products depending on individual buyers and purchase situations is called a
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Multiple Choice QuestionProving the practice of Blank______ is difficult because it must be shown that there was an explicit
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Multiple Choice QuestionCarMax uses a Blank______ policy by selling its cars with a "no haggle" price that offers no variation
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Fill in the Blank QuestionFill in the blank question. When using pricing, a firm sets a very low price for one or more of its
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Multiple Choice QuestionA Blank______ policy is also known as fixed pricing. Multiple choice question. permanent-price suggested
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Multiple Choice QuestionA used car dealer advertises a $5,000 SUV for sale in the local paper. When prospective customers arrive
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Multiple Select QuestionSelect all that apply Which two of the following are the options when choosing a price policy? Multiple
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Multiple Choice QuestionThe Federal Trade Commission outlaws Blank______. Multiple choice question. price discrimination
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Multiple Choice QuestionFour approaches used to set Blank______ are oriented around demand, cost, profit, and competition.
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Multiple Choice QuestionPrice deals that Blank______ fall into the category of deceptive pricing. Multiple choice question.
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Multiple Select QuestionSelect all that apply What is essential to prove a complaint for predatory pricing in the market?
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Multiple Choice QuestionRocco's operates a take-out pizza shop on campus. The cost of a slice of pizza and a soft drink normally
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Multiple Choice QuestionWhen using predatory pricing, a firm sets a very low price for one or more of its products in order to
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Charging different prices to different buyers for goods of like grade and quality is known as Blank______.Multiple choice
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When a buyer arrives at a retail location and is told that the product she saw in a promotion is out of stock and no rainchecks
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Vertical price fixing is Blank______.Multiple choice question. setting a price that misleads customers about the quality of the
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Which of the following acts makes deceptive pricing illegal?Multiple choice question. Clayton Act Robinson-Patman Act Sherman
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When two or more competitors explicitly or implicitly set prices, this practice is called Blank______ price fixing.Multiple
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Fill in the Blank QuestionFill in the blank question. Price deals that mislead consumers fall into the category of pricing.
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The Sherman Act made price Blank______ illegal.Multiple choice question. fixing comparison deception discrimination
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Multiple Select QuestionSelect all that apply Under which of the following circumstances is it legal to charge different prices
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Price fixing is the conspiracy among firms to Blank______.Multiple choice question. reduce prices successively in order to
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If a firm sells the same product to different buyers at different prices, it may be considered Blank______.Multiple choice
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Matching QuestionMatch the following pricing issues that have legal implications to the correct description. Drag and drop
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Vertical price fixing might occur between Blank______.Multiple choice question. a manufacturer and a customer buying its product
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A firm must know its competitors' Blank______ in order to best set its own.Multiple choice question. revenues prices
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Horizontal price fixing is Blank______.Multiple choice question. a requirement by a seller that its resellers price at a certain
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Patents and limited competition reduce Blank______, making high prices possible for technology products early in their life
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Which of the following acts makes price fixing illegal?Multiple choice question. Sherman Act Robinson-Patman Act Federal Trade
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When the New York Mets set higher ticket prices for games versus the popular New York Yankees than for those versus the
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The practice of colluding with other firms to set prices is called Blank______.Multiple choice question. predatory pricing price
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The demand for a product class, a product, or a brand, or the newness of a product can act as pricing Blank______ to limit a
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Price fixing, price discrimination, and predatory pricing are Blank______.Multiple choice question. legally prohibited legal
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When a coffee purveyor chooses fair-trade coffee beans from its suppliers, its profits are often reduced. This is an example of
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A pricing constraint firms face is the price that its Blank______ are currently charging and likely to charge in the future.Mult
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The pricing objective known as Blank______ can be counterproductive if it is achieved by drastic price cutting that drives down
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The newer a product and the earlier it is in its life cycle, Blank______.Multiple choice question. the lower the price must
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The pricing objective known as unit volume is based on what?Multiple choice question. the volume needed to break even the size
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Generally, a seller can charge a higher price for a product when Blank______.Multiple choice question. demand for the product is
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Firms often pursue Blank______ as a pricing objective when industry sales are relatively flat or declining.Multiple choice
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Legal and regulatory issues and consumer demand are pricing Blank______ that limit what a company can charge for its products.Mu
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A pricing objective of increasing sales can have the disadvantage of leading to price cuts that may Blank______.Multiple choice
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With a social responsibility pricing objective a firm will Blank______.Multiple choice question. balance all objectives and
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A firm with a sales objective will set prices at a level that generates more Blank______.Multiple choice question. customer
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A unit volume objectives for pricing should be used judiciously because higher volume goals can sometimes result in Blank______.
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A target return objective can be described as Blank______.Multiple choice question. giving up immediate profits for long-term
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The pricing objective based on the quantity of product sold by a firm is also called Blank______.Multiple choice question.
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Which profit-oriented pricing objective is common in many firms because the targets can be set and performance measured quickly?
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Market share can be measured as the ratio of Blank______ compared to the total industry units sold.Multiple choice question. the
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If a firm prices its products relatively low compared to the cost to develop, with the prospect of gaining a high market share,
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Compared to other company objectives, the sales objective Blank______.Multiple choice question. motivates marketers to reach a
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Multiple Select QuestionSelect all that apply What two strategies can be used as part of a firm's profit objectives? Multiple
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Firms that set Blank______ objectives believe that increased revenues will in turn lead to increases in market share and profit.
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Pricing Blank______ involve specifying the role of price in an organization's marketing and strategic plans.Multiple choice
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When a board of directors determines a specific profit goal, marketing managers usually implement a(n) Blank______ objective.Mul
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Multiple Choice QuestionPricing Blank______ frequently reflect corporate goals, while pricing Blank______ often relate to
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American firms are sometimes criticized for using which profit-oriented pricing objective, because it results in a short-term
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The intersection of the total revenue curve with the total cost curve on a graph of revenue/costs versus quantity is called the
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Many manufacturers are willing to give up immediate profits for long-term penetration of the market. This is a pricing objective
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At the break-even point, profit is Blank______.Multiple choice question. zero maximized minimized unknown; it requires an
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Current profit Blank______ and target Blank______ are two strategies used by firms that are pursuing a profit pricing objective.
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The point at which the number of units sold generates enough revenue to equal total costs is known as Blank______.Multiple
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Marketing managers may identify profit, market share, social responsibility, or even survival as pricing Blank______.Multiple
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Select all that applyBreak-even analysis analyzes the relationship between which two at various levels of output? Multiple
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A marketing manager considers pricing objectives and constraints to Blank______.Multiple choice question. estimate the changes
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Select all that applyTotal cost is the sum of which of these? Multiple select question. variable cost fixed cost marginal cost
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Select all that applyA break-even analysis chart shows the intersection of which two curves? Multiple select question. total
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The unit variable cost is Blank______.Multiple choice question. total variable cost divided by the total fixed cost the quantity
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When a firm sells more product than it needs to cover its total costs, it will Blank______.Multiple choice question. make a
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Unit price times quantity sold is Blank______.Multiple choice question. total profit total revenue total variable cost the
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Fill in the Blank QuestionFill in the blank question. The - point is the quantity at which total revenue and total cost are
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An example of a variable cost is Blank______.Multiple choice question. direct labor used to manufacture the product insurance
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Break-even analysis analyzes the relationship between total revenue and total cost to determine profitability Blank______.Multip
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Fill in the Blank QuestionFill in the blank question. cost is the sum of the expenses of the firm that vary directly with the
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The sum of fixed and variable costs is known as Blank______.Multiple choice question. total cost marginal revenue variable
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For a firm, rent and insurance are examples of Blank______ costs.Multiple choice question. total fixed variable reimbursed
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The unit variable cost is usually expressed Blank______.Multiple choice question. as a percentage of fixed cost as a ratio to
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Executive salaries are a good example of a(n) Blank______ cost.Multiple choice question. external increasing fixed variable
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The percentage change in quantity demanded relative to a percentage change in price is known as Blank______.Multiple choice
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Fixed costs Blank______.Multiple choice question. remain at the same level despite changes in production go up and down
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Manufacturers and retailers that offer private brands (store brands) of products deliberately price these products about 8 to 10
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A shift in the demand curve is the result of Blank______.Multiple choice question. a change in selling conditions a change in
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Freeze Ice Cream Shop sells its specialty shakes for $3.50 each. In the summer months, the shop typically sells 200 shakes a
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Movement along a demand curve implies a change in Blank______.Multiple choice question. the price charged the number of
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A manufacturer that uses coupons and other small price decreases to create large changes in demand is relying on a(n)
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The three elements influencing the demand curve are consumer Blank______, consumer Blank______, and the price and availability
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Price elasticity of demand is expressed as percentage change in Blank______ divided by the percentage change in Blank______.Mult
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