Select all that apply
Which of the following are among the biggest challenges in conducting good marketing research?
Multiple select question.
Consumers' stated intentions may not match their actual purchase behavior.
Consumers rarely have an opportunity to participate in marketing research.
Most consumers do not have adequate education to participate in marketing research.
Consumers may not be willing to reveal personal information.
1 answer
The correct answers to the question regarding the biggest challenges in conducting good marketing research are:
Consumers' stated intentions may not match their actual purchase behavior.
Consumers may not be willing to reveal personal information.
While the other options may present challenges in certain contexts, the first and last options are widely recognized as significant challenges in the field of marketing research.
