Multiple Select Question

Question

Select all that apply

What two activities are part of the development step of a marketing research plan?
Multiple select question.

specifying constraints

determining how to collect data

investigating secondary data

setting the research objectives

Answer 1

In the context of the development step of a marketing research plan, the two activities that are part of this step are:

1. Determining how to collect data
2. Investigating secondary data

Specifying constraints and setting the research objectives are typically part of the earlier steps in the marketing research plan.