Multiple Select Question

Question

Select all that apply

Select those items that are considered marketing input data.
Multiple select question.

marketing budget reports

accounting records on shipments

social media posts from consumers

salespeople's call reports

advertising expenditures

Answer 1

The items that are considered marketing input data from the options provided are:

1. Marketing budget reports
2. Salespeople's call reports
3. Advertising expenditures

These items relate directly to marketing efforts and data that contribute to decision-making and strategies in marketing.

While "accounting records on shipments" may support sales and inventory aspects, and "social media posts from consumers" may provide insights into consumer feedback (more of an external factor), they are not classified as direct marketing input data.