Multiple Select Question

Question

Select all that apply

Select those items that are considered marketing outcome data.
Multiple select question.

social media posts from consumers

marketing budget reports

sales reports broken down by geographic region

advertising expenditures

salespeople's call reports

accounting records on shipments

Answer 1

The items that are considered marketing outcome data from the options provided are:

• sales reports broken down by geographic region
• advertising expenditures

These items are directly related to the results and effects of marketing efforts. The other options (social media posts from consumers, marketing budget reports, salespeople's call reports, and accounting records on shipments) may provide context or support for marketing activities but do not directly measure marketing outcomes.