Question

Multiple Select Question
Select all that apply

As it pertains to the marketing research process, what are the two key elements of defining the problem?
Multiple select question.

specifying the constraints

obtaining resources

identifying possible marketing actions

setting the research objectives

Answer 1

In the marketing research process, the two key elements of defining the problem are:

1. **Specifying the constraints** - This involves understanding the limitations that may affect the research process and the outcomes.

2. **Setting the research objectives** - Clearly defining what the research aims to achieve is essential for guiding the study and ensuring that relevant information is gathered.

So, the correct answers are **specifying the constraints** and **setting the research objectives**.