Multiple Select Question

Question

Select all that apply

Select the steps in the marketing research approach. More than one answer may be correct.
Multiple select question.

select target group

develop findings

define the problem

take marketing actions

obtain resources

Answer 1

In the marketing research approach, the correct steps include:

1. Define the problem - This is the first step in the marketing research process, where the specific issue or opportunity is clarified.
2. Select target group - Identifying the appropriate audience for the research is crucial for obtaining relevant data.
3. Develop findings - Analyzing the data collected and drawing conclusions based on the research is an essential step.
4. Take marketing actions - Based on the findings, marketing strategies or actions are implemented.

"Obtain resources" may not be a specific step in the marketing research approach itself, but rather a consideration that might be part of the overall planning process.

Therefore, the correct answers are:

• Select target group
• Develop findings
• Define the problem
• Take marketing actions