Question

A pitfall for marketing managers engaged in Step 1 of the marketing research process is Blank______.
Multiple choice question.

accessing problem-specific data

thinking that a symptom is the problem

recalling feedback

correctly interpreting the data

Answer 1

The correct answer is: **thinking that a symptom is the problem**.

This is a common pitfall in the marketing research process, as managers may focus on addressing superficial symptoms rather than identifying and solving the underlying issues.