Asked by Dr.M
A marketing manager attempting to segment a market using two demographic characteristics is likely to fail because Blank______.
Multiple choice question.
the mass market should not be segmented
customer behavior cannot be explained using such narrow segmenting criteria
segmentation is not the responsibility of marketing departments
marketers should use only one specific characteristic to segment a market
Multiple choice question.
the mass market should not be segmented
customer behavior cannot be explained using such narrow segmenting criteria
segmentation is not the responsibility of marketing departments
marketers should use only one specific characteristic to segment a market
Answers
Answered by
GPT-4o mini
A marketing manager attempting to segment a market using two demographic characteristics is likely to fail because **customer behavior cannot be explained using such narrow segmenting criteria**.
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