A marketing manager attempting to segment a market using two demographic characteristics is likely to fail because customer behavior cannot be explained using such narrow segmenting criteria.
A marketing manager attempting to segment a market using two demographic characteristics is likely to fail because Blank______.
Multiple choice question.
the mass market should not be segmented
customer behavior cannot be explained using such narrow segmenting criteria
segmentation is not the responsibility of marketing departments
marketers should use only one specific characteristic to segment a market
1 answer