Question

Dulce is the marketing manager for a new cruise line. As part of the company’s promotional mix, she has set up offers where potential customers are given discounted tickets for any future cruises they may take with the line. Which element of the marketing mix are the discounted tickets?

(1 point)
Responses

advertising

advertising

public relations

public relations

sales promotion

sales promotion

personal selling

Answer 1

The discounted tickets offered to potential customers for future cruises fall under the category of **sales promotion**. This element of the marketing mix is used to encourage immediate action or purchase through incentives such as discounts or special offers.