As the marketing manager at a very successful sports equipment company, Joe must make decisions about pricing and advertising. He often uses a computer program that provides suggestions about price levels and advertising media choices. This computer program is most likely a(n)

Question

Multiple choice question.

decision support system (DSS).

data warehouse.

computer aided manufacturing (CAM) program.

intranet.

Answer 1

The computer program that provides suggestions about price levels and advertising media choices is most likely a decision support system (DSS).

A decision support system helps managers make informed decisions by analyzing data and providing insights related to various business scenarios, which fits the context of Joe's role as a marketing manager in making pricing and advertising decisions.