Question

Juan, a marketing manager at a company, decides to sell a product through all appropriate and willing intermediaries. Based on this choice, it is clear that Juan wants the product to have Blank______.
Multiple choice question.

selective distribution

exclusive distribution

intensive distribution

Answer 1

Based on Juan's choice to sell a product through all appropriate and willing intermediaries, it is clear that he wants the product to have **intensive distribution**. This strategy aims to make the product available in as many outlets as possible to maximize its reach.