Based on Juan's choice to sell a product through all appropriate and willing intermediaries, it is clear that he wants the product to have intensive distribution. This strategy aims to make the product available in as many outlets as possible to maximize its reach.
Juan, a marketing manager at a company, decides to sell a product through all appropriate and willing intermediaries. Based on this choice, it is clear that Juan wants the product to have Blank______.
Multiple choice question.
selective distribution
exclusive distribution
intensive distribution
1 answer