primary or secondary source?: To measure the the results of a promotional tie-in, Burger King examines the number of used ticket stubs turned in from the local hockey team.

Answer 1

The information you provided is a primary source. It involves original data collected directly by Burger King to measure the results of their promotional tie-in through the actual ticket stubs turned in. Primary sources provide firsthand evidence or direct evidence of an event, while secondary sources analyze or interpret that data.