To measure the the results of a promotional tie-in, Burger King examines the number of used ticket stubs turned in from the local hockey team.primary or secondary

Answer 1

The data regarding the number of used ticket stubs turned in from the local hockey team would be considered primary data. This is because it is original data collected directly by Burger King to evaluate the results of their promotional tie-in. Primary data involves firsthand information gathered for a specific purpose, whereas secondary data would involve using information that has already been collected for other purposes.