Matching Question

Question

Match the following pricing approaches with the focal points of its strategy.
Drag and drop application.
cost-oriented
cost-oriented drop zone empty.
competition-oriented
competition-oriented drop zone empty.
demand-oriented
demand-oriented drop zone empty.
profit-oriented
profit-oriented drop zone empty.
Price setter stresses what "the market" is doing is determining a price.
The price setter balances both revenues and costs to set a price.
Factors underlying customer tastes and preferences are weighed most heavily.
Price is set by looking at the production and marketing costs, and then adding enough to cover direct expenses, overhead, and profit.

Answer 1

Here is the matching of pricing approaches with their respective focal points:

1. Cost-oriented

   • Price is set by looking at the production and marketing costs, and then adding enough to cover direct expenses, overhead, and profit.

2. Competition-oriented

   • Price setter stresses what "the market" is doing is determining a price.

3. Demand-oriented

   • Factors underlying customer tastes and preferences are weighed most heavily.

4. Profit-oriented

   • The price setter balances both revenues and costs to set a price.