Matching Question

Question

Match the following pricing approaches with the correct example.
Drag and drop application.
cost-oriented
cost-oriented drop zone empty.
competition-oriented
competition-oriented drop zone empty.
demand-oriented
demand-oriented drop zone empty.
profit-oriented
profit-oriented drop zone empty.
A new energy efficient light bulb was introduced at $3.00 (about three times the price of a conventional bulb) and will last 6,000 hours (about four times the conventional bulb).
Target priced its new patio furniture sets by adding 15 percent to the invoice price it paid for those products.
Intel slashed its prices to be more similar to those of AMD, a rival computer chip maker.
The owner of a vacuum cleaner store sets a target of a 20 percent return on sales.

Answer 1

Here are the matches for the pricing approaches with their examples:

1. Cost-oriented: Target priced its new patio furniture sets by adding 15 percent to the invoice price it paid for those products.

2. Competition-oriented: Intel slashed its prices to be more similar to those of AMD, a rival computer chip maker.

3. Demand-oriented: A new energy efficient light bulb was introduced at $3.00 (about three times the price of a conventional bulb) and will last 6,000 hours (about four times the conventional bulb).

4. Profit-oriented: The owner of a vacuum cleaner store sets a target of a 20 percent return on sales.