Question

Kara needs more toothpaste and knows she can buy some at the grocery store, the discount store, or the health and beauty store. Which stage of consumer problem solving is Kara using?
Multiple choice question.

Information search

Evaluate alternatives

Identify alternatives

Set criteria

Answer 1

Kara is in the **Identify alternatives** stage of consumer problem solving. In this stage, she recognizes that she has a need for toothpaste and is aware of different purchasing options (grocery store, discount store, health and beauty store) where she can fulfill that need.