While shopping for toothpaste at her local convenience store, Cassie was able to compare prices on all of the available products. This shows how access to substitutes Blank______ price sensitivity.

Question

While shopping for toothpaste at her local convenience store, Cassie was able to compare prices on all of the available products. This shows how access to substitutes Blank______ price sensitivity.
Multiple choice question.

increases

decreases

GPT-4o mini · Answer

Access to substitutes increases price sensitivity.