Kara is in the Information search stage of consumer problem solving. In this stage, she recognizes her need for toothpaste and thinks about where she can buy it.
Kara needs more toothpaste and knows she can buy some at the grocery store, the discount store, or the health and beauty store. Which stage of consumer problem solving is Kara using?
Multiple choice question.
Identify alternatives
Information search
Set criteria
Evaluate alternatives
2 answers
the correct answer is Identify alternatives.
1 answer