Developing a Blank______ can help a manager identify and define the markets in which the firm wants to compete.

Question

Multiple choice question.

process for identifying broad opportunities

strategy to keep customers

set of specific qualitative and quantitative criteria

corporate mission statement and vision

Answer 1

The correct choice is:

set of specific qualitative and quantitative criteria

This option helps managers identify and define the markets in which the firm wants to compete by establishing clear benchmarks for evaluation.