Developing a Blank______ can help a manager identify and define the markets in which the firm wants to compete.

Question

Multiple choice question.

strategy to keep customers

process for identifying broad opportunities

corporate mission statement and vision

set of specific qualitative and quantitative criteria

Answer 1

The most appropriate answer is:

corporate mission statement and vision

A corporate mission statement and vision help a manager identify and define the markets in which the firm wants to compete by outlining the organization's purpose and goals, guiding strategic direction and decision-making.