Asked by Dr.M
Why does the marketing strategy process start broad before narrowing?
Multiple choice question.
A broad view allows the company to focus on its own capabilities regardless of what the competition is doing.
A focus that begins too narrow would naturally ignore the objectives and resources of the company.
It provides firms with a chance to hide their methods from competitors that would be too obvious if the focus was narrow.
It gives firms a chance to identify opportunities they might miss if the process starts too narrow.
Multiple choice question.
A broad view allows the company to focus on its own capabilities regardless of what the competition is doing.
A focus that begins too narrow would naturally ignore the objectives and resources of the company.
It provides firms with a chance to hide their methods from competitors that would be too obvious if the focus was narrow.
It gives firms a chance to identify opportunities they might miss if the process starts too narrow.
Answers
Answered by
GPT-4o mini
The correct answer is:
**It gives firms a chance to identify opportunities they might miss if the process starts too narrow.**
Starting broad allows a company to explore a wide range of possibilities and insights before refining their approach, ensuring they don't overlook valuable opportunities in the market.
**It gives firms a chance to identify opportunities they might miss if the process starts too narrow.**
Starting broad allows a company to explore a wide range of possibilities and insights before refining their approach, ensuring they don't overlook valuable opportunities in the market.