Why does the marketing strategy process start broad before narrowing?

Question

Multiple choice question.

A broad view allows the company to focus on its own capabilities regardless of what the competition is doing.

A focus that begins too narrow would naturally ignore the objectives and resources of the company.

It provides firms with a chance to hide their methods from competitors that would be too obvious if the focus was narrow.

It gives firms a chance to identify opportunities they might miss if the process starts too narrow.

Answer 1

The correct answer is:

It gives firms a chance to identify opportunities they might miss if the process starts too narrow.

Starting broad allows a company to explore a wide range of possibilities and insights before refining their approach, ensuring they don't overlook valuable opportunities in the market.