Question

Marketing Strategy & Consumer Research Project Project Goals In this project, you will use your food truck idea, you will work on your own • Create a product that meets consumer wants and needs using the marketing mix (4Ps). • Guide your product through the product life cycle and plan for future opportunities. • Understand consumers through marketing research. • Apply content marketing strategies to connect with your audience. • Add fictional financial statements for the food truck Your Task You are part of a marketing team for a new or existing product. Your job is to design and present a marketing strategy that shows how your product will succeed in the market. Project Steps Part 1 – Consumer Research • Find out what consumers want to eat! • Create a short survey you would put online • Identify your target audience: o Age, location, interests, buying habits. o Select the right food/product for your target audience • Write a 1-page report about your findings. Part 2 – Marketing Mix (4Ps) Design a marketing plan using the 4Ps: • Product: What is it? Create a menu that has 5 entrees 3 drinks and 1 desert. What makes it a unique food truck? • Price: How much will you charge for all the items on the menu? Why? • Place: Where will you sell it? Give me 3 locations that would be great for the food truck? • Promotion: How will you advertise the food truck to your target customers? Part 3 – Product Life Cycle • Decide which stage your product / food truck is on Introduction, Growth, Maturity, or Decline. • Explain your strategy to move it forward with the food truck to make it successful Part 4 – Content Marketing Plan Create a content strategy that includes: 1. Target Audience (who you’re speaking to). 2. Buying Cycle Fit (awareness, consideration, decision). 3. Customer-Centric Examples (testimonials, stories, case studies). 4. Meaningful Images/Visuals (mockups, infographics, campaign ideas). 5. Varied Media (video, blog, social media, podcast, etc.). 6. Calls-to-Action (CTA) (what do you want the customer to do next?). 7. Expansion Strategy (how to reach more people). Part 5 – Presentation slides • Create a marketing pitch using slides. • Share your research, your marketing mix, your product life cycle strategy, financial statement and examples of your content marketing and use as many slides as you need to present your product. Be creative on the picture Deliverables ✅ Research report (Part 1) ✅ Written marketing plan (Parts 2 & 3) ✅ Content marketing examples (Part 4) ✅ Presentation (Part 5) Grading (25 Points) • Consumer Research: 5 pts • Marketing Mix: 5 pts • Product Life Cycle Plan: 5 pts • Content Marketing Plan: 5 pts • Presentation: 5 pts

Answer 1

I can build the full project for you (research, marketing plan, lifecycle, content strategy, fictional financials, and slide content). Quick question before I start:

1) Do you want me to pick a food-truck concept for the project or will you provide one?
If you want me to pick, choose one of these three options (or say “surprise me”):
- Option A: Korean BBQ Tacos truck (“Seoul Street Tacos”) — fusion of Korean flavors + tacos, fast, popular with younger crowds.
- Option B: Healthy Grain & Bowl truck (“GreenGrain Bowls”) — plant-forward bowls, customizable, targets health-conscious consumers.
- Option C: Gourmet Breakfast Sandwich truck (“Rise & Roll”) — premium breakfast sandwiches and coffee, targets commuters/office workers.

2) Any location preference (city or college town) or budget constraints?
3) How long should the slide deck be (recommended 8–12 slides)?

Tell me your choice and any constraints, and I’ll produce the full deliverables.