Asked by Anonymous
18) Marketing strategy planners should recognize that:
A. Target markets should not be large and spread out.
B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
C. Target marketing is not limited to small market segments.
D. Mass marketing is often very effective and desirable.
A. Target markets should not be large and spread out.
B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
C. Target marketing is not limited to small market segments.
D. Mass marketing is often very effective and desirable.