Which of the following are true with respect to target marketing? (Check all that apply.)

Question

Multiple select question.

Target marketing is limited to smaller market segments.

Target marketing can mean big profits and big markets.

Target marketing fulfills the selected group's needs better than mass marketing.

Target marketing cannot be used with what is sometimes called the "mass market."

Answer 1

The following statements are true with respect to target marketing:

1. Target marketing can mean big profits and big markets. - This is true because effective target marketing can lead to higher sales and profitability by reaching the right audience.

2. Target marketing fulfills the selected group's needs better than mass marketing. - This is also true. Target marketing allows businesses to tailor their products and marketing efforts to meet the specific needs and preferences of a selected group, providing more value than a one-size-fits-all approach.

The other statements are not correct:

• Target marketing is limited to smaller market segments. - This is not necessarily true. Target marketing can focus on both small and large market segments, depending on the business strategy.

• Target marketing cannot be used with what is sometimes called the "mass market." - This is also not correct. Target marketing can be applied even in mass markets, where businesses segment a larger market and target specific groups within it.

So, the accurate selections are:

• Target marketing can mean big profits and big markets.
• Target marketing fulfills the selected group's needs better than mass marketing.