How does digital marketing differ from traditional marketing? Select all that apply.

Question

It enables measurements of results

It can be used to raise brand awareness

It can be used to target specific audiences

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Answer 1

Digital marketing differs from traditional marketing in the following ways:

1. It enables measurements of results - Digital marketing allows for real-time tracking and detailed analytics, making it easier to measure the effectiveness of campaigns.

2. It can be used to target specific audiences - Digital marketing provides tools to target specific demographics, interests, and behaviors, which is more challenging in traditional marketing methods.

Both of these options highlight the advantages of digital marketing compared to traditional marketing methods, which often rely on broader audience targeting and less precise measurement of results.

The statement about raising brand awareness is true for both digital and traditional marketing, so it doesn't differentiate them.