Question

Why would a company choose to use bandwagon appeal?(1 point)
Responses

to make the viewer feel like a product was made for them
to make the viewer feel like a product was made for them

to play on the viewer's emotions
to play on the viewer's emotions

to show the viewer that everyone else uses the product
to show the viewer that everyone else uses the product

for the viewer to be influenced by their favorite celebrity

Answer 1

A company would choose to use bandwagon appeal **to show the viewer that everyone else uses the product**. This technique aims to create a sense of urgency or social pressure, suggesting that the viewer should also join in and not miss out on what others are already enjoying.