Question

Why would a company choose to use bandwagon appeal?(1 point)
Responses

to play on the viewer's emotions
to play on the viewer's emotions

for the viewer to be influenced by their favorite celebrity
for the viewer to be influenced by their favorite celebrity

to show the viewer that everyone else uses the product
to show the viewer that everyone else uses the product

to make the viewer feel like a product was made for them

Answer 1

A company would choose to use bandwagon appeal to show the viewer that everyone else uses the product. This approach leverages the idea that people are more likely to adopt a product or opinion if they believe that many others are doing so, creating a sense of social proof and encouraging them to join in.