Question

Why would a company choose to use bandwagon appeal?(1 point)
Responses

for the viewer to be influenced by their favorite celebrity
for the viewer to be influenced by their favorite celebrity

to play on the viewer's emotions
to play on the viewer's emotions

to make the viewer feel like a product was made for them
to make the viewer feel like a product was made for them

to show the viewer that everyone else uses the product

Answer 1

A company would choose to use bandwagon appeal **to show the viewer that everyone else uses the product**. This strategy leverages the idea that people are more likely to adopt a behavior or purchase a product if they believe that it is popular and widely accepted by others.