Question

Question
Why would a company choose to use bandwagon appeal?(1 point)
Responses

for the viewer to be influenced by their favorite celebrity
for the viewer to be influenced by their favorite celebrity

to make the viewer feel like a product was made for them
to make the viewer feel like a product was made for them

to play on the viewer's emotions
to play on the viewer's emotions

to show the viewer that everyone else uses the product

Answer 1

A company would choose to use bandwagon appeal to show the viewer that everyone else uses the product. This technique aims to create a sense of urgency or desire to conform, suggesting that if many others are using the product, the viewer should too.