Why would a company choose to use bandwagon appeal?(1 point)

Question

Responses

to make the viewer feel like a product was made for them
to make the viewer feel like a product was made for them - no response given

to play on the viewer's emotions
to play on the viewer's emotions - incorrect

to show the viewer that everyone else uses the product
to show the viewer that everyone else uses the product - no response given

for the viewer to be influenced by their favorite celebrity

Answer 1

A company might choose to use bandwagon appeal "to show the viewer that everyone else uses the product." This technique leverages the idea that people are more likely to adopt a product or belief if they perceive that it is popular or widely accepted by others.