Would someone PLEASE HELP?

Question

A feature that most identified the Production Era was (A)
A.the shift from production for use to production for exchange.
B. the shift from proliferation of goods for agricultural use to industrial use.
C. the emergence of the advertising discipline.
D. the shift from focusing on production of goods to finding customers.


2. The activities of assessing “potential customers’ reactions and cost/sales estimates” take place during which phase of the New Product Development process? (D)
A. Development
B.Screening
C.Roll Out
D.Evaluation


3. Two information needs make campaign measurement necessary. Which answer includes both? (B)
A. Provide a trackable call to action, and assure each campaign component is executed as planned.
B.Provide inputs to subsequent marketing strategy, and prove the marketing department’s contribution to the organization.
C. Demonstrate the marketing department’s contribution to the organization, and provide the system of data elements to drive one-to-one campaigns.
D. Provide inputs to subsequent marketing strategy, and prove the success of past campaign strategy.


4. What was described as the fundamental goal of marketers’ decisions surrounding branding, packaging, support, and quality? (C)
A. To establish the core set of benefits an offering delivers.
B.To extend the core product’s form/function.
C.To achieve competitive differentiation.
D. To determine how the product can be priced.


5. You have learned about the customer value equation—the relationship between the value given by a seller and the value received by a buyer in an exchange. Which of the following describes the point at which buyers perceive the relationship of value and price to be fair? (A)
A.When buyers perceive that the benefits delivered (quality, worth, utility) far outweigh the price paid (cost, effort).
B. When the seller’s gain (price) is higher than the buyer’s gain (functional benefits).
C.When buyers perceive a balance between sacrifice (price, cost, effort) and benefit received (quality, worth, utility).
D. When the buyer’s sacrifice (price, cost, effort) outweighs the benefit received (quality, worth, utility).


6. Which of the following BEST describes the Internal Analysis planning tool? (D)
A. A framework for finding an achievable strategy based on competitive opportunities that can be seen in the external marketplace.
B.A review of an organization focused on factors in the micro-environment and the macro- environment.
C.A comprehensive business process that articulates formalized, top-down strategic planning on a regular cycle.
D. A review of an organization's strengths and weaknesses focused on factors within its domain.


7. Which of the Four Utilities of Customer Value is a brewing company controlling when it emphasizes in its advertising that no preservatives have been used in manufacturing the brews? (C)
A.Time
B.Ease of Possession
C.Form
D.Place


8. A pizza company in Minneapolis donates one dollar to the local Second Harvest food bank for every sale of its “Heartland Harvest” pizza pie. Which concept does this example illustrate? (B)
A.Developing a prototype to test the appeal of a new product offering.
B.Seeking competitive differentiation through a line extension.
C.Using cause-related marketing to counter the effects of product parity.
D. Cannibalization by eating into the sales of similar products on the market.


9. Which of the following trends is causing marketers to place more emphasis on competitive differentiation? (?)
A. Investment costs that are accrued during the Introduction phase.
B.Increasing speed with which products are brought to market.
C.Subsequent waves of buyers generating sales over a product’s life span.
D. Falling sales, profits, and investment during the product’s Decline stage.


10. The free shipping and manufacturer’s warranty that comes with a coffee maker represent which category of purchase criteria among the Four Utilities of Customer Value? (B)
A.Form
B.Ease of possession
C.Time
D.Place

Answer 1

9. Which of the following trends is causing marketers to place more emphasis on competitive differentiation? (C)
A. Investment costs that are accrued during the Introduction phase.
B.Increasing speed with which products are brought to market.
C.Subsequent waves of buyers generating sales over a product’s life span.
D. Falling sales, profits, and investment during the product’s Decline stage.

Answer 2

The Correct answer for 9 is (B)