Marcia and Amy are browsing the internet looking for new sneakers the next day Marcia notices that ads for sneakers are popping up on her social media accounts this is an example of

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This is an example of targeted advertising or personalized advertising. Targeted advertising uses data collected from users' online behavior, such as browsing history and interests, to show them ads that are more relevant to them. In this case, Marcia was browsing for sneakers, and as a result, advertisements for sneakers began to appear in her social media feeds.