Marcia and Amy are browsing the internet looking for new sneakers. The next day, Marcia notices that ads for sneakers are popping up on her social media accounts. This is an example of _____.

(1 point)
Responses

encryption

encryption

archiving

archiving

two-factor authentication

two-factor authentication

big data

big data
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1 answer

This is an example of big data. The advertisements are tailored based on Marcia's online behavior and preferences, which is a result of data collection and analysis by companies to target users with relevant ads.