Marcia and Amy are browsing the internet looking for new sneakers the next day Marcia notices the ads for sneakers are popping up on her social media this is an example of

Answer 1

This is an example of targeted advertising or personalized advertising. It occurs when companies use data about users' online behavior—such as browsing history and search queries—to serve ads that are relevant to the interests of specific individuals. In this case, Marcia's search for sneakers led to ads for similar products appearing on her social media, which illustrates how advertisers track user behavior to enhance the relevance of their marketing efforts.