James wants to change the creative strategy in order to make consumer think differently about his product. He wants the product to be viewed as a product for sports enthusiasts. In order to do this, he must:

Question

James wants to change the creative strategy in order to make consumer think differently about his product. He wants the product to be viewed as a product for sports enthusiasts.  In order to do this, he must:
a. conduct demographic research
b. reposition the product
c. find the right media platform
d. examine the return-on-investment data

Writeacher · Answer

You need to include what YOU THINK for each of your questions.