The correct answer is b. Netflix. In 2011, Netflix announced a plan to split its DVD rental service from its streaming service, which was met with significant consumer backlash. Due to negative feedback and a loss of subscribers, Netflix quickly abandoned the split and reverted to its original structure.
in 2011, what giant entertainment company decided to separate into two business units, only to quickly discover that consumers were not happy with the decision, leading the company to abandon their split and return to the original corporate structure?
a. CNN
b. Netflix
c. spotify
d. amazon
1 answer