In 2011, what giant entertainment company decided to separate into two business units, only to quickly discover that consumers were not happy with the decision, leading the company to abandon their split and return to the original corporate structure?

A. CNN
B. Netflix
C. Spotify
D. Amazon

1 answer

B. Netflix

In 2011, Netflix announced a plan to split its streaming and DVD rental services into two separate companies, with the streaming service being rebranded as Qwikster. However, due to negative consumer feedback and backlash, the company quickly abandoned the split and reverted to its original corporate structure.