n 2011, what giant entertainment company decided to separate into two business units, only to quickly discover that consumers were not happy with the decision, leading the company to abandon their split and return to the original corporate structure?

(1 point)
Responses

CNN

CNN

Netflix

Netflix

Spotify

Spotify

Amazon

1 answer

The correct response is Netflix. In 2011, Netflix announced plans to separate its DVD rental and streaming services into two distinct businesses, which led to consumer backlash. This resulted in the company abandoning the split and returning to its original structure.