I need to write a paragraph on Identifying the demographics and characteristics of my customer( or consumer). What the customer needs will my product attempt to meet?

My product or business is a shoe company that sells for all ages and all shoes sizes.

Please help me. If you can write a sample one to help me get off on the right foot that would be wonderful.

I have a better idea. :-)

You post your paragraph and we'll be happy to critique it and make it better.