I need to write a paragraph on Identifying the demographics and characteristics of my customer( or consumer). What the customer needs will my product attempt to meet?

My product or business is a shoe company that sells for all ages and all shoes sizes. They are inexpensive and are all the latest trends.

Please help me. If you can write a sample one to help me get off on the right foot that would be wonderful.

This site gives you a step by step analysis of how to do this.

http://www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_2000.htm