Check these sites for information on those topics
http://www.google.com/#hl=en&expIds=17259,24813,26751&sugexp=ldymls&xhr=t&q=MTV++effect+on+society&cp=22&pf=p&sclient=psy&aq=f&aqi=&aql=&oq=MTV++effect+on+society&gs_rfai=&pbx=1&fp=24e010b90ac1eaad
I need to elaborate on the points below:
Mtv & popular culture:
1. testing ground for film techniques
2. promotes film not just music
3. introduces female performers, resistance and identity.
4. ground for social activism
5. standard in the advertising industry
6. addoptive non narrative style
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