Diane has already generated some potential leads for her company’s newest kitchen blender. Since it is a pretty large list, Diane needs to evaluate the leads to determine which of them would most likely be interested in purchasing a blender and rule out those that would have a small chance of becoming a paying customer. What term BEST describes the process Diane should perform on her list?
A.
overcoming objections
B.
lead qualification
C.
lead generation
D.
needs assessment
1 answer
B. lead qualification
0 answers