Complete all components in the activity below according to the given instructions. Refer to the provided rubric for information on how you will be graded. Submit your work as a file attachment using the dropbox. The activity is worth 15 points. UNIT 5 ACTIVITY Plan a PSA Create an outline public service advertising campaign that focuses on one issue that you think is important to your age group. You should try to solve a problem that you think is important. Examples include teen pregnancy or STD transmission, not texting and driving, or bullying awareness and prevention. In this part of the assignment, you’ll do some research about your topic and begin outlining a plan for three different types of ads. You’ll come back to this plan in the final unit. Step 1 Research your topic and find five to ten statistics or pieces of information that you think would be interesting to your audience or would give your ad some substance. Try to use sources with a .gov or .org web address. Think about rhetorical appeals—what information would help you make good emotional appeals, logical appeals, and credibility appeals? Keep track of your sources—you’ll be asked for them later. Step 2 Write a paragraph-long summary of the information that you have found. Step 3 Create a brief outline (paragraph-long description of what it would look/sound like, the story line, and other points) for each of the three ads—a print ad, a video ad, and a radio ad—that would help you try to educate the public and change problematic behavior. Your outlines should be detailed so that those who are reading them can imagine what they would look like or sound like when they are complete. Your outlines should include at least four of the pieces of information that you found in your research. TABLE Grading Rubric Contents (80%) Mechanics (20%) Full Credit Each paragraph has a strong topic sentence and four or five pieces of evidence to support the idea or addresses the topic clearly. The student describes the idea for the ad completely so that the reader can picture it There are no or very few mechanical errors. Partial Credit Each paragraph has a weak topic sentence and two or three pieces of evidence to support the idea. The paragraph does not address the assignment’s criteria clearly, or provides an outline but does not do so with clear or thoughtful detail. The student describes the ad with some detail but not enough so that someone can understand it. There are several mechanical errors, but the writing is clear. Little Credit None of the paragraphs is organized, has a topic sentence, or provides evidence to support the ideas. The paragraph does not answer the questions or topic or answers only one or two of them; one of the ads may be missing or the summary may be missing. The student does not include a description of the ad, or it is vague and unclear. There are numerous mechanical errors that make the content hard to understand.

Answer 1

Step 1: Research on Bullying Awareness and Prevention

1. Statistic: According to stopbullying.gov, approximately 1 in 5 students report being bullied.
2. Statistic: The National Center for Educational Statistics states that 20% of students in grades 9–12 experienced bullying.
3. Fact: Bullying can lead to serious emotional and physical problems, with victims being more prone to anxiety, depression, and suicidal thoughts (U.S. Department of Health and Human Services).
4. Statistic: A survey by the Cyberbullying Research Center found that 34% of students have experienced cyberbullying.
5. Fact: Students who witness bullying are affected too, leading to a toxic school environment (Bully Free Community Initiative).
6. Fact: 70.6% of young people say they have witnessed bullying in their schools (Stopbullying.gov).
7. Statistic: According to the CDC, 38% of young people believe that bullying is a problem in their schools.
8. Fact: Adults often underestimate the prevalence of bullying, believing it occurs less frequently than it does (National Academies of Sciences).
9. Statistic: Victims of bullying are at an increased risk for substance abuse later in life (Substance Abuse and Mental Health Services Administration).
10. Fact: Effective anti-bullying programs can reduce bullying behavior by up to 25% (Institute of Education Sciences).

Step 2: Summary of Information

Bullying remains a significant issue among adolescents, with about 1 in 5 students experiencing bullying according to stopbullying.gov. This problem is not merely confined to physical bullying; it extends to emotional and cyberbullying, affecting a staggering 34% of students. Bullying has profound effects on both the victims and the witnesses, leading to anxiety, depression, and a toxic school environment. Moreover, statistics show that a large percentage of students (70.6%) have observed bullying, yet adults often underestimate its prevalence. Effective anti-bullying programs have been shown to reduce bullying by as much as 25%, emphasizing the need for continued awareness and better communication between students and adults regarding this critical issue.

Step 3: Outline of Ads

1. Print Ad

• Visual Elements: A broken-hearted student sitting alone in a school hallway, with a blurred, colorful background filled with cheerful classmates. The student's face shows distress.
• Text: "You Are Not Alone. 1 in 5 students are bullied every day. Speak up and help stop the silence."
• Evidence Incorporated: The ad will highlight the statistic that 1 in 5 students is bullied and that effective programs can reduce bullying incidents by 25%.
• Call to Action: Encouragement to text a number for confidential support or to reach out to a teacher.
• Overall Message: Address feelings of isolation and empower victims to seek help.

2. Video Ad

• Opening Scene: Quick cuts of various students in different locations (classroom, cafeteria, online) showing instances of bullying, with somber music playing.
• Middle Scene: Transition to interviews with former victims discussing their experiences and the challenges they faced, emphasizing the psychological impact. Incorporate quotes like, "It hurt more than I can express."
• Ending Scene: Shots of the same students now standing together, offering support to one another, with cheerful music.
• Voiceover: A male/female voice explains, “Every day, 1 in 5 students face bullying, but together, we can create a safer school. Speak up—because silence is complicity.”
• Evidence Incorporated: Mention the statistic about 38% of young people viewing bullying as a school problem, supporting the need for action.
• Call to Action: Encourage viewers to visit a website for resources and ways to help stop bullying.

3. Radio Ad

• Opening Sound: A soundscape of a bustling school environment, laughter mixed with muffled voices.
• Voiceover 1 (Teen 1): "Hey, do you know someone who gets picked on?”
• Voiceover 2 (Teen 2): "Yeah, it’s terrible! Did you know 70% of students see bullying happening? We can’t just stand by!"
• Main Message: "1 in 5 students are affected by bullying; if you see something, say something! Whether it's in a classroom, hallway, or online—speak up!"
• Statistical Evidence Incorporated: Mention the alarming statistic that students who witness bullying are equally affected.
• Call to Action: "Join the movement! Visit [website] for resources and a way to make schools safer. Remember, we can end bullying together."

These ads aim not only to inform but to empower students and create a supportive atmosphere against bullying.