Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)

Question

Responses

Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.

track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems

identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them

capture images of the terrain around the store to identify physical barriers to access

Answer 1

Geographic Information System (GIS) analysis can be effectively used to increase the number of customers that shop at a store through several methods. Among the options provided, the following is the most relevant:

Identify the addresses of all the residences within five miles of the store so coupons can be sent to them.

This approach utilizes GIS to create a targeted marketing strategy by identifying potential customers in the vicinity of the store. By sending out coupons to nearby residents, the store can attract new customers who may not be aware of its offerings, ultimately increasing foot traffic and sales.

The other options, while they may provide some useful insights (like tracking individual customer routes or capturing images of the terrain), do not directly address ways to increase the customer base as effectively as sending targeted promotions to nearby residences.