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Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)

Responses

Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.

identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them

capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access

track an individual customer’s route to and from the store to determine traffic flow problems

1 answer

Geographic Information System (GIS) analysis can be effectively used to increase the number of customers at a store by employing several strategies:

  1. Identifying Potential Customers: By identifying the addresses of all residences within a certain radius (e.g., five miles) of the store, GIS can help businesses target marketing efforts by sending coupons or promotional materials directly to these potential customers. This can increase awareness and drive foot traffic.

  2. Analyzing Access and Barriers: GIS can capture and analyze images of the terrain around the store to identify any physical barriers to access, such as busy roads or lack of sidewalks. Understanding these barriers can help businesses make informed decisions about store signage, accessibility improvements, or even location adjustments to attract more customers.

  3. Traffic Flow Analysis: By tracking the routes that customers take to and from the store, GIS can help identify traffic flow problems. This information can guide businesses in planning promotional events during off-peak hours or suggest alternative routes to ease customer access.

All of these approaches can leverage GIS technology to enhance customer outreach, improve accessibility, and ultimately increase the customer base for the store.